RIDER DESIGNED. RIDER OWNED.
Driven by our commitment to superior fit, function and style, we are riders challenging the boundaries of mountain biking by providing the most progressive bike footwear. Bound together by our love of dirt and speed, we’re committed to building a community founded on the idea that no matter how you ride, you belong with us.
The uncompromising ride
Ride Concepts launched in the fall of 2018 with the outcast idea of being the first mountain bike specific footwear company to offer a complete range of technically driven and tailored products for men, women and youth. We didn’t stumble on this idea. It started with a family need for better fitting and performing footwear for aggressive riding. It was then that a minor family dilemma sparked a dream that remained close to our dirt-loving hearts.
We continued to ride everyday and we kept the dream in sight. Collectively, we worked in outdoor and action sports. We scored an array of successful careers at big companies and we saw it all. It was always their rules and their terms. Meanwhile, the athletes and creators in us weren’t satisfied. We had a desire for new solutions and soon the dream evolved into a concept. It was time to put it all on the line.