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  • our undying loyalty to the dirt

    Introducing the all-new Vice Lineup

  • FULL GRIP. FULL COMMIT.

    For hard chargers who require all day grip and protection, the Powerline introduces a new class of flat pedal superiority.

  • COMFORT & PERFORMANCE DESIGNED FOR WOMEN

    With dialed stiffness and flex, our women's line is ready to charge the mountain. Whether it’s a long ride with friends or laps and high fives in the park.

Rider Designed. Rider Owned.


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Welcome to the Party, Andreu Lacondeguy


Meet the Team